Marketing Management Graduate Certificate Online

Certificate Overview

An online marketing certificate for business professionals

The Graduate Certificate in Marketing Management provides students with a foundation in marketing principles and allows students to develop deeper knowledge in areas of interest, including:

Strategy and planning
Sales management
Consumer behavior
Services marketing
Market research

The program benefits current MBA students, as well as business people seeking to gain additional marketing knowledge.

What you learn

Online certificate courses, taught by College of Business Department of Marketing professors, are designed to provide industry-specific knowledge relevant to marketing and the impacts to the business environment. Topics of study include:

Product development
Value capture
Marketing strategy analysis
Conducting focus groups
Consumer behavior
B2B sales strategies
Customer satisfaction

Apply credits toward your MBA

Courses successfully completed with a grade of "B" or better as part of the marketing management certificate may also count toward elective credit hours required for completion of CSU’s online Master of Business Administration (M.B.A.), after formal admission per University transfer policies. However, successful completion of the courses or certificate does not guarantee admission to the degree program.

Curriculum

Coursework builds on the MBA marketing material, as well as industry skill sets and knowledge. Classes are online with an emphasis on discussions and engagement with other students on marketing themes facing businesses today.

You must be admitted to this program for the certificate to appear on your official University transcript.

Required courses include:

BUS 655 – Marketing Management (2 cr.)
BUS 656 – Marketing Strategy and Planning (2 cr.)

Elective courses include (select five):

MKT 610 – Qualitative Marketing Research Methods (1 cr.)
MKT 611 – Quantitative Marketing Research Methods (1 cr.)
MKT 621 – Search Engine Marketing and Optimization (1 cr.)
MKT 661 – Consumer Behavior (1 cr.)
MKT 662 – Strategic Selling for Business Customers (1 cr.)
MKT 667 – Service Marketing Management (1 cr.)
MKT 670 – Digital Marketing (1 cr.)

Admission to a business graduate program and/or additional coursework may be required to meet prerequisites. Contact the department for more details.

How to Apply

Application Deadlines

Fall semester	August 1
Spring semester	January 1

Start your application online and upload materials directly into the online system. You can save your progress and return any time.

Apply Now

1 Review Admission Requirements

Graduate certificate applicants generally must meet or exceed the following criteria:¹

An undergraduate degree from an accredited four-year institution in any field
A cumulative GPA of 3.0 or higher from your most recent degree completed²
International applicants: minimum TOEFL or IELTS scores³

While we encourage our students to meet the minimum criteria, failure to meet one may be offset by strengths in other areas, as determined by the Graduate Program Committee.
Please submit an academic performance explanation if your GPA was lower than 3.0.
A minimum Internet-based TOEFL score of 86 or a minimum IELTS score of 6.5 or a minimum of PTE score of 58 is required for all certificates except Accounting Ethics and Auditing, which requires a minimum Internet-based TOEFL score of 95 or minimum IELTS score of 7.0.

2 Complete Online Application

Complete the online graduate application and pay the nonrefundable application processing fee (payable online). As soon as you have completed the required information, please submit your application. Your application will not be reviewed until it is complete and all required materials have been received.

Choose "Marketing Management (Certificate) – Distance" when choosing the Program of Study. (Note: You must first select "Certificate" at the top.)

3Request Transcripts

Request one official transcript from the institution where you earned your bachelor’s degree. Transcripts must be received directly from the originating institution to be considered official. Transcripts from Colorado State University are not required.

Electronic (preferred):
Digital Transcripts must be submitted by the originating institution using a secure service such as parchment, eScrip-Safe, the National Student Clearinghouse, or e-Quals. Transcripts received via emails are considered unofficial.

Use institution code 4075 for Colorado State University or gradadmissions@colostate.edu if the secure service requires an email address.

Mail (if necessary):
Graduate Admissions
Colorado State University – Office of Admissions
1062 Campus Delivery
Fort Collins, CO 80523-1062

Check Your Application Status

View your application status at any time to ensure your application checklist is complete or to check on updates.

Once your complete application, including supporting materials, is received, the department admission committee will review your application and notify you of their decision.

For International Applicants

Proof of English language proficiency is required for applicants from countries or United States territories where there are official languages other than (or in addition to) English. This includes the U.S. territories of American Samoa, Guam, the Northern Mariana Islands, and Puerto Rico.

Learn more about English language proficiency requirements.

Apply Now

Marketing Management Graduate Certificate

An online marketing certificate for business professionals

What you learn

Apply credits toward your MBA

Application Deadlines

1 Review Admission Requirements

2 Complete Online Application

3Request Transcripts

Check Your Application Status

For International Applicants

Questions?

Program Details

Application Dates

Request Information