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MKT 650 - Marketing Data Analytics I (Fundamentals of Data Analytics)

  • 2 credits
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Examine the pivotal role of marketing research in the data analytics process. Emphasis on research design, experimental design, sampling theory and various data collection methods. Evaluate the reliability and validity of marketing research data and data analysis tools (SPSS/SAS/R) and report on research findings.


BUS 601 (Quantitative Business Analysis); BUS 655 (Marketing Management)