Main Navigation
Apply Now Request Info
Loading...

MKT 650 - Marketing Data Analytics I (Fundamentals of Data Analytics)

  • 2 credits
View available sections

Examine the pivotal role of marketing research in the data analytics process. Emphasis on research design, experimental design, sampling theory and various data collection methods. Evaluate the reliability and validity of marketing research data and data analysis tools (SPSS/SAS/R) and report on research findings.

Prerequisite

BUS 601 (Quantitative Business Analysis); BUS 655 (Marketing Management)

Instructors

Lisa Wellington

lisa.wellington@colostate.edu

Colorado State University
Give Now
CSU Online is a branch of the Office of Engagement and Extension