Spring Break is March 17-21, 2025. While CSU Online will remain open, please note that many campus services and individuals may experience delays during this time.Spring Break is March 17-21, 2025. While CSU Online will remain open, please note that many campus services and individuals may experience delays during this time.
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Intro to the qualitative marketing research toolkit: asking good questions in 1:1 interviews or group discussions or online discussion boards or user testing, analyzing what you heard about why and how people buy, informing business decision making. In this course you will conduct research to address a real business challenge of your choosing.
BUS 655 (Marketing Management)