BUS 656 - Marketing Strategy and Planning

Fall 2025

2 credits

Basic marketing strategy analysis, formulation, evaluation and implementation concepts and tools.

Prerequisite

BUS 655 (Marketing Management)

Important Information

This course is offered in a hybrid format with both asynchronous and synchronous requirements. There are 2 periods of required synchronous attendance:

10/24 from 1:00-5:00 pm MT
11/7 from 1:00-5:00 pm MT

Instructors

Beth Hunsicker-Parker

beth.hunsickerparker@colostate.edu

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Section 701 (Hybrid - Fort Collins)

Registration closed

Date

Oct 20 - Dec 21, 2025 (9 wks.)
Time:

F: 1 PM - 5 PM
Courses are delivered in Mountain Time
Drop and withdrawal deadlines
- 100% tuition and fees refunded
  
  October 27, 2025
- 50% tuition refunded with 'W' grade
  
  November 12, 2025
- No tuition refunded and 'W' grade
  
  December 7, 2025
Instructors:

Beth Hunsicker-Parker
Tuition

$1,996

Listed tuition is subject to Board of Governors’ approval in early summer

Section 801 (Hybrid - Mosaic)

Registration closed

Date

Oct 20 - Dec 21, 2025 (9 wks.)
Time:

F: 1 PM - 5 PM
Courses are delivered in Mountain Time
Drop and withdrawal deadlines
- 100% tuition and fees refunded
  
  October 27, 2025
- 50% tuition refunded with 'W' grade
  
  November 12, 2025
- No tuition refunded and 'W' grade
  
  December 7, 2025
Instructors:

Beth Hunsicker-Parker
Tuition

$1,996

Listed tuition is subject to Board of Governors’ approval in early summer

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