Provides animal welfare leaders with the marketing knowledge, concepts and skills necessary to succeed as a leader in the non-profit sector. Media and public relations, crisis communications and website development and messaging for organizations are also taught. Through innovative thought process, research and understanding the basic principles of marketing and public relations, create and reinforce brand messaging.
Prerequisite
NSCI 611 (Leadership in Animal Organizations); Admission to the PSM program. Credit not allowed for both NSCI 631 and NSCI 680A4.
Textbooks and Materials
Please check the
CSU Bookstore for textbook information. Textbook listings are available about 3 weeks prior to the start of the term.
Instructors
