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Close WarningSpring Break is March 17-21, 2025. While CSU Online will remain open, please note that many campus services and individuals may experience delays during this time.

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NRRT 671 - Strategic Management for Travel and Tourism

  • 2 credits

Students will gain an understanding of:

The strategic process in business management within the context of travel and tourism
Internal and extrnal analysis of a travel and tourism business
Strategic choices and what those choices mean within the context of a travel and tourism business
The importance and application of an analysis of risk and its management within the context of a travel and tourism business.

Prerequisite

Must be enrolled in one of the following Levels: Graduate (GR) OR Professional (PR)

Textbooks and Materials

Please check the CSU Bookstore for textbook information. Textbook listings are available at the CSU Bookstore about 3 weeks prior to the start of the term.

Instructors

Alan Bright
Alan Bright

9704915487 | alan.bright@colostate.edu

Tenured Professor
Prior to earning his Ph.D. in Human Dimensions of Natural Resources, Alan Bright earned a BA in Accounting, an MBA, his CPA certificate, and spent several years working in the private sector in public accounting and banking. He teaches numerous business-related courses in the Masters of Tourism Management program, including Tourism Finance, Tourism Law, and Organizational Management in Tourism.