NRRT 665 - Survey Research and Analysis

NRRT665 provides an overview of the social psychological theories, survey methodologies, and statistical techniques used by human dimensions researchers to inform and support natural resource / tourism decision-making. Emphasis is placed on understanding data manipulation techniques and what statistics are appropriate for addressing applied decision–making problems.

Course Objectives
At the end of this course, students will be able to understand:
1. the relationship between theory and research.
2. the distinction between conceptualization and measurement.
3. how to write survey questions, construct surveys and understand the advantages and disadvantages
of different types of surveys (e.g., on-site, mail, phone, www).
4. the major statistical techniques used by researchers to inform human dimensions decision-making.
5. what statistical techniques are appropriate for analyzing selected types of research questions.
6. how to conduct data analysis using SPSS (i.e., Statistical Package for the Social Sciences).
7. how to interpret computer printouts and construct data tables / figures.