To privide an overview of the major statistical techniques used by tourism researchers
To provide guidelines for understanding what types of statistical techniques are appropriate for analyzing selected types of tourism research questions
To learn how to conduct data analysis using IBM SPSS (i.e., Statistical Package for the Social Sciences)
To provide experience interpreting SPSS computer printouts and constructing data tables/figures for communicating with technical and non-technical audiences
To provide assistance and experience in critically evaluating statistical analyses presented in published tourism literature
Prerequisite
Must be enrolled in one of the following Levels: Graduate (GR) OR Professional (PR)
