Explores different approaches for tourism marketing to develop a sound background in the field. Addresses the forces that drive change in the tourism marketplace; how marketing managers can most effectively position their services, destination and products, through a systems approach to capture today's traveler. Basic concepts & skills in tourism marketing examined through problems and characteristics specific to tourism.
Textbooks and Materials
Section 801
Required
- Marketing for Hospitality and Tourism, 7th Ed. (2016)
Kotler, P., Bowen, J. T., & Makens, J., C.
Textbooks and materials can be purchased at the CSU Bookstore unless otherwise indicated.
ISBN-10: 0134151925; ISBN-13: 9780134151922
Instructors
