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Fundamental concepts and strategies that differentiate the marketing of services from the marketing of tangible goods, including customer satisfaction. This is a partial semester class.
BUS 655 (Marketing Management); Must be enrolled in one of the following Levels: Graduate (GR) OR Professional (PR).
9704912146 | john.weiss@colostate.edu
John Weiss has had a relationship with the College of Business at Colorado State University for nearly 40 years; a place from which he completed a Bachelor’s degree in Finance in 1979 and then a Master’s degree in Marketing in 1988. In over 30 years of employment at the COB, he has served in both faculty and senior administrative roles. John began a private sector career in 1979 with Georgia-Pacific Corporation’s Distribution Division where he initially held several product-management positions before moving into outside sales and sales management roles. After completing his graduate degree at CSU, he moved into an academic career joining the CSU College of Business, Department of Marketing, as a faculty member. For over 20 years he has also maintained business relationships with a wide variety of large and small private sector firms providing consulting in both marketing research and sales force management.