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MKT 482A - Study Abroad: Cross-Cultural Marketing

  • 3 credits

This course is designed to equip students with cross-cultural marketing and business knowledge and enhance their ability to compete in the global economy. The course focuses on different elements of the Chinese economy and its domestic and international markets to serve as an extended "case study" for applying cross-cultural marketing. Students will gain in-depth knowledge of both the contextual landscape in China, including history, politics, legal, policy, cultural norms, technology, and media as well as strategic fields of inquiry, such as emerging market segments, consumer culture, brading, market research, and product design in China.