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MKT 305 - Fundamentals of Marketing

  • 3 credits

The focus of this course is to provide the student with an understanding of marketing strategy and planning, market and buyer analysis, product development, distribution, promotion and pricing. Students in Fundamentals of Marketing will receive a broad overview of all the marketing activities involved in the provision of products to final and organizational consumers. More specifically this course:

  • Provides an understanding of marketing concepts
  • Applies learned marketing concepts to real world situations
  • Examines the modification of marketing strategy within a changing environment.

Course consists of 16 learning modules to reinforce understanding of the concepts. Video cases and homework problems that have immediate feedback provides the student with the opportunity to apply the concepts addressed in each module. Module components include quizzes, tutorials, crossword puzzles, and other thought provoking activities.


Credit not allowed for both MKT 305 and MKT 300

Textbooks and Materials

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Douglas Hoffman

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