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Overview: Students will utilize lectures, course readings, guest lectures, and case studies to learn practical tools for the management of media and communication technologies in for-profit and non-profit organizations and government agencies.
Course Objectives: On completion of the course, students will be able to:
• Describe how existing communication modes are evolving in response to developments in digital technology.
• Solve communication management problems that involve media/digital technologies in organizations.
• Explain how the Internet affects telecommunication, media usage, and communication industries on a global basis.
• Describe how applications such as social networks and new visualization technologies can be used effectively for internal and external communication.
Course Organization: The course will be organized into two-week segments based on five unique communication technology management themes. These are: managing social media usage by the public to achieve organizational communication goals; managing new visualization technologies such as virtual and augmented reality for building online audiences; managing game attributes creatively to build customer/client affinity for an organization, message, or product; managing internal communications regarding information technology policies in an organization; studying the management of message design related to key technological developments such as the Internet of Things and digital devices such as Alexa, Siri, Cortana, and Google Assistant.