How do you plan a successful communication campaign? How do you craft effective messages to your target audiences for various media channels? Learn how to assess your client’s strengths and weaknesses—as well as those of the competition—to capture the viewer’s attention in our crowded media universe. In a collaborative and creative digital classroom, students will examine best practices for cultivating trust between an organization and its key publics through strategic communication.
The course is designed to help you:
- Summarize an integrated, relationship-building communications approach to cultivating trust between an organization and its key publics.
- Collaboratively identify and solve a community agency’s communication problem with a particular public through applying a relationship-based communications approach.
- Evaluate the quality and likely effectiveness of other professionals’ communications problems and solutions by drawing upon a relationship-building approach to organizational communications.
- Understand and recommend ethical principles that should guide your work as an individual professional and member of a strategic communications team in communicating with key publics.
- Demonstrate and describe how your coursework—including the process and result—is meaningful to different audiences, including employers or clients, through an e-portfolio.
Textbooks and Materials
Please check the
CSU Bookstore for textbook information. Textbook listings are available at the
CSU Bookstore about 3 weeks prior to the start of the term.
Instructors
