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JTC 573 - Strategic Digital Communication

  • 3 credits

How do you plan a successful communication campaign? How do you craft effective messages to your target audiences for various media channels? Learn how to assess your client’s strengths and weaknesses—as well as those of the competition—to capture the viewer’s attention in our crowded media universe. In a collaborative and creative digital classroom, students will examine best practices for cultivating trust between an organization and its key publics through strategic communication. 

The course is designed to help you:

  1. Summarize an integrated, relationship-building communications approach to cultivating trust between an organization and its key publics. 
  2. Collaboratively identify and solve a community agency’s communication problem with a particular public through applying a relationship-based communications approach.   
  3. Evaluate the quality and likely effectiveness of other professionals’ communications problems and solutions by drawing upon a relationship-building approach to organizational communications.  
  4. Understand and recommend ethical principles that should guide your work as an individual professional and member of a strategic communications team in communicating with key publics.  
  5. Demonstrate and describe how your coursework—including the process and result—is meaningful to different audiences, including employers or clients, through an e-portfolio.  

Important Information

This course includes guest speakers, case studies, and group work through synchronous lectures on Zoom. Attendance is expected Monday evenings, 6:00 - 8:50 pm Mountain Time.

Textbooks and Materials

Section 720


  • Strategic Communications for PR, Social Media and Marketing, 7th Ed. (2016)
    Wilson, Ogden & Wilson
    ISBN: 978-1-5249-8314-7

Textbooks and materials can be purchased at the CSU Bookstore unless otherwise indicated.


Emily Johnson

Professor Johnson earned her Ph.D. and M.S. in Public Communication and Technology in the Department of Journalism and Media Communication (JMC) here at Colorado State University (CSU). She earned her B.A. in Journalism and Mass Communication with an emphasis in magazine writing from Iowa State University (ISU). Additionally, she holds a home design and staging certification and runs an interior styling business called The Collected Self

Dr. Johnson teaches courses in media studies, advertising, strategic writing, and corporate business communication. Her research interests include creativity, consumption, identity, media and cultural studies, environmental communication, and feminism. 

Professor Johnson believes in the power of using digital platforms, such as Pinterest and Instagram, to become inspired, fuel your passion, and bring your dreams to life. Her book, Feminism, self-presentation, and Pinterest: The Labor of Wedding Planning, explores these ideas from an academic perspective.