JTC 555 - Advertising and Marketing Communication

Advertising is a dynamic field fueled by creativity and heavily influenced by current trends. How do you stay current with trends such as AI, and apply them to the field while also fueling your own creativity? This course explores this field while fostering hands on learning experiences and discussions based on important current topics. 

This course is designed to help you:

• Understand current trends and apply them to weekly discussions and projects.
• Articulate important advertising strategies current industry players utilize and apply them to projects or papers.  
• Learn how to not only master key advertising concepts but also reflect on how to advertise the best version of yourself.