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JTC 555 - Advertising and Marketing Communication

  • 3 credits
View available sections

Advertising is a dynamic field fueled by creativity and heavily influenced by current trends. How do you stay current with trends such as AI, and apply them to the field while also fueling your own creativity? This course explores this field while fostering hands on learning experiences and discussions based on important current topics. 

This course is designed to help you:

  • Understand current trends and apply them to weekly discussions and projects.
  • Articulate important advertising strategies current industry players utilize and apply them to projects or papers.  
  • Learn how to not only master key advertising concepts but also reflect on how to advertise the best version of yourself. 

Prerequisite

Restriction: Must be at Graduate standing.

Instructors

Emily Johnson

emily.johnson@colostate.edu

Professor Johnson earned her Ph.D. and M.S. in Public Communication and Technology in the Department of Journalism and Media Communication (JMC) here at Colorado State University (CSU). She earned her B.A. in Journalism and Mass Communication with an emphasis in magazine writing from Iowa State University (ISU). Additionally, she holds a home design and staging certification and runs an interior styling business called The Collected Self

Dr. Johnson teaches courses in media studies, advertising, strategic writing, and corporate business communication. Her research interests include creativity, consumption, identity, media and cultural studies, environmental communication, and feminism. 

Professor Johnson believes in the power of using digital platforms, such as Pinterest and Instagram, to become inspired, fuel your passion, and bring your dreams to life. Her book, Feminism, self-presentation, and Pinterest: The Labor of Wedding Planning, explores these ideas from an academic perspective.