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What’s the difference between simply communicating and communicating simply?
In this course, you’ll explore how strategic communicators help organizations achieve their goals through ethical, audience-centered, and persuasive messaging. We’ll focus on more than just what to say; rather, we’ll examine how and why some messages are more effective at influencing understanding, building relationships, and driving action.
Throughout the course, we will explore:
Whether you’re new to the field or looking to strengthen your existing skills, this course will provide a solid foundation in strategic communication. By the end, you’ll be better equipped to create thoughtful, ethical, and effective messages that align with organizational goals and drive meaningful action.
JTC 500–599 (at least 2 credits); prerequisites may be waived with instructor approval.
Linnea Sudduth Ward is an instructor in the Department of Journalism and Media Communication. Dr. Ward's recent research interests focus on people's communication about and perceptions of social norms across contexts like technology platforms and culture. For example, her dissertation research considered how a group of "trailing wives"--or, women who move for their partners' needs rather than their own--used social media to practice resilience.
Dr. Ward's personal academic experiences deeply influence her approach to online course instruction. Throughout her time as an undergraduate and graduate student, she completed several online courses. As a result, she is particularly passionate about integrating varied learning activities into courses, providing substantial feedback on course assignments, and clearly outlining course expectations (particularly, grading expectations). Additionally, given her personal interest in popular culture, Dr. Ward enjoys integrating movies and television shows into coursework.