How do you strategically send the right message, to the right audience, at the right time to help shape the way your organization is perceived? And then, how do you do this in times of crisis, when your organization is really counting on you to get it right? In this course, you will develop comprehensive communications plans that you will be able to take directly into the field.
This course is designed to help you:
- Recognize the role of public relations across a wide range of fields, including government, corporate, and not-for-profit organizations
- Determine organizational goals and communications objectives
- Identify key audience segments that aid in creating highly targeted communications campaigns, and select custom communications channels for designated audience segments
- Create consumer-centric communications that connect with identified audience segments
- Distinguish critical factors in both issues management and crisis communications campaigns
