Select one of the options below:
How do organizations and corporations utilize compelling media productions that resonate with their varied audiences? As a corporate media producer, how do you conceive, design, and create media content that meets those needs? Organizational and corporate media production is a unique and challenging industry that serves many different audiences including customers, business partners, employees and the general public. In this course, you will examine how organizations and corporations build and nurture their branding. You will study how organizations manage the ever-changing public perceptions of an organization including its reputation and products. Then, you will practice handling an internal or external media crisis through effective communication and storytelling production of media content.
This course is designed to help you: