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How do organizations and corporations utilize compelling media productions that resonate with their varied audiences? As a corporate media producer, how do you conceive, design, and create media content that meets those needs? Organizational and corporate media production is a unique and challenging industry that serves many different audiences including customers, business partners, employees and the general public. In this course, you will examine how organizations and corporations build and nurture their branding. You will study how organizations manage the ever-changing public perceptions of an organization including its reputation and products. Then, you will practice handling an internal or external media crisis through effective communication and storytelling production of media content.
This course is designed to help you:
Jenny has more than 20 years of experience as a creative professional under her belt, with experience ranging from publication production and management, to digital marketing strategy. During that time, she has been an Assistant Director for Rocky Mountain Student Media Corp., Creative Services Manager for an event company serving clients around the globe, and has maintained a handful of small businesses as design clients.
A proud Ram with a BFA in Graphic Design from CSU, Jenny also holds an MS in Journalism Innovation from Syracuse University. She is currently combining these academic experiences in her role as Instructor for the Journalism and Media Communication department at CSU.