This course aims to equip communication and media professionals with the knowledge and skills necessary to create audience-centered communication on different media platforms. It will provide a theoretical and practical balance, ensuring you understand strategic communication theories and how to apply them in real-world scenarios focused on audiences, platforms, and organizational goals. As part of our discussions, we will cover ethical issues, especially artificial intelligence and persuasion. By the end of this course, students will be able to: 1. Apply strategic communication theories to develop audience-centered content that is tailored to audiences and platforms. 2. Evaluate the ethical implications of emerging digital tools in strategic content development and dissemination across multiple platforms. 3. Design integrated communication strategies that align organizational goals with audience engagement on different media platforms.
Prerequisite
Admission into the MCMM program
Textbooks and Materials
Please check the
CSU Bookstore for textbook information. Textbook listings are available at the
CSU Bookstore about 3 weeks prior to the start of the term.
Instructors
