Identify, formulate and implement effective strategies in integrated advertising and communication campaigns to effectively connect with individuals of Hispanic/Latino, African-American and Asian descent as well as the LGBT sub-segments of the general market in the U.S.; consideration of the globalized marketplace and consumers across under-served markets internationally. Junior standing.
Prerequisite
JTC 326 (Online Storytelling and Audience Engagement)
Textbooks and Materials
Section 801
Required
- Multicultural Intelligence: Eight Make-or-Break Rules for Marketing, 2nd Ed. (2018)
Morse, David
ISBN: 1941688527
Multicultural Intelligence: Eight Make-or-Break Rules for Marketing to Race, Ethnicity, and Sexual Orientation
- Dynamics of International Advertising: Theoretical and Practical Perspectives (2017)
Mueller, Barbara
ISBN: 1433127598
Textbooks and materials can be purchased at the CSU Bookstore unless otherwise indicated.
Instructors
Tori Arthur
tori.arthur@colostate.edu
Tori Arthur is an assistant professor in the Department of Journalism and Media Communication. Her professional background is in television, digital humanities, and strategic communication. Her academic research focuses on the intersections of media, race and migration, digital diasporas, and the transnational mobilities of black people. Her course experience includes Multiculturalism and the Media, Media History, and Professional Writing. She holds a Ph.D. in American Culture Studies, and a Graduate Certificate in Ethnic Studies from Bowling Green State University, as well as a M.F.A. degree in Creative Writing from American University in Washington, D.C.
