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BUS 690A - Contemporary Issues in Business: Professional Selling

  • 1 credit
  • Fort Collins , Online

Examines the unique characteristics of personal selling as a marketing communications tool and distinguishes between traditional and relationship selling. Concepts essential to the course include understanding professionalism in selling, alternative approaches to personal selling and the sales process as a series of interrelated steps.

This course can be applied towards:


Admission to a College of Business graduate program or instructor permission.

Important Information

Active-duty military, spouses of active military personnel, veterans, federal, and state employees must contact the MBA Advisors to receive the tuition reduction code prior to registering. Students must be admitted to the MBA Program to receive this discount. Reduction of tuition will not be given if you do not provide the appropriate code at the time of registration. Call (970) 491-2865 or email

Textbooks and Materials

Required course material and textbooks are posted on the MBA Student Resource Guide approximately four weeks prior to the beginning of class.

For questions regarding access to RamCT contact MBA support at