Select one of the options below:
Identify, formulate and implement effective strategies in integrated advertising and communication campaigns to effectively connect with individuals of Hispanic/Latino, African-American and Asian descent as well as the LGBT sub-segments of the general market in the U.S.; consideration of the globalized marketplace and consumers across under-served markets internationally. Junior standing.
JTC 326 (Online Storytelling and Audience Engagement)
Section 801
Required
Textbooks and materials can be purchased at the CSU Bookstore unless otherwise indicated.